First step: Introduce business idea
1. Which would you prefer?
a) cheaper ballerinas for a lower quality (one time use) (approx. 5 euros) and why?
b) standard priced ballerinas for a better quality (approx. 10 euros) and why? 2. How much are you willing to spend? 5-6 euros / 7-10 euros / 11-13 euros
3. Would you wear the ballerinas again? For club or normal outing?
4. Does the design or material matter to you? (please expand)
5. Do you prefer buying from a vending machine or from the wardrobe assistant (at a higher cost) and why?
6. Convert the chances of you buying the ballerinas in a club to a percentage?
7. Would you stay (and dance) longer at the club?
8. Where do you expect the machine to be?
9. For your high heels, would you prefer to deposit it at the wardrobe at a 'discounted' offer or use a bag provided with the ballerinas?
10. What is more effective of a promotion of ballerinas for you? (may select more than one)
a) Posters in the bathroom
b)At the entrance where you queue and pay
c) facebook advertisement/fan page
d) magazines and which ones
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