Answers form survey

We went to two clubs in Barcelona - Thursday at Sutton and Friday in Opera and asked 100 girls wearing high heels our questionnaire, and here are the responses:

1.     73/100 preferred  option B – higher quality at approx.. 10 euros per pair

26/100 preferred option A – lower quality at approx.. 5 euros per pair

Sample reasons for choosing option B (Higher Quality, 10 euros per pair)

-        I will only buy it if the design is nice, and if the design is nice, 10 euros is cheap for ballerinas

-        Because is cheap, but can I return it if I don’t like it?

-        Yes, because I will need the ballerinas when I get tired

-        Because I have share it with my friend

-        Because 10 euros is cheap

-        Because the quality for 5 euros will be bad, I don’t want me feet the smell bad

-        Yes because I don’t wear cheap shoes, maybe I will not even buy these for only 10 euros. But why not.

Sample reasons for choosing option A (Cheaper quality, 5 euros per pair)

-        Do not wish to spend too much money

-        The quality does not matter, therefore the cheaper the better

-        Never heard of it, so I don’t trust it

-        If it’s cheap, I will buy it and doesn’t matter if the quality is not good

-        No one will see it, so the design or quality doesn’t matter, as long as it’s comfortable

-        Not interested in spending a lot of money

-        Not sure

2.     20 people will spend 6 euros
40 people will spend 10 euros
40 people will spend up to 13 euros

3.     95% of the interviewees said they will wear it again

4.     Does the design matter?

-        Most of the interviewees (75 people) said it does matter because they want the ballerinas to suit their current outfit.

-        A few (20 people) said it doesn’t matter too much because maybe they will wear it at home or some place where they do not need to dress up

-        5 people said it doesn’t matter

5.     All choose vending machine

6.     Up to 80 people said 80% / Most likely

7.     60% said they will continue dancing, 40% said if they bought the shoes, they would use it to wear it to go home

8.     90% said near or in the bathroom, others said – entrance, wardrobe, next to the tabacco machine

9.     70% said deposit it at discounted price at the wardrobe,
30% said put it in a bag

10.  a) 100% suggested posters in bathrooms
b) 55% suggested at the entrance
c) 80% suggested Facebook fan page
d) 7% suggested magazine, Metropolitan, tourist related magazines