Customer Profile
- Female 20-23 years old
- Student or young professional
- On the weekend, partying/going out for dinner with friends
- Wear heels on special occasions such as for dinner/club
- Interested in fashion in general
- Enjoys to shop, specially shoes
- Purchase shoes once in a month at least, with no matter of the cost
Customer Profile
- Female 30-35 years old
- Professional
- On the weekend, sometimes partying, most of time going out for dinner with friends
- Wear heels most of times
- Interested in fashion, enjoys shopping, specially on luxury products
- Does not want to spend money on something unnecessary
- Prefers to try on the products before purchase them
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